I thought I’d share my totally subjective and anecdotal impressions of how book blogging has changed over the past few years. My views are formed mainly from my own blogging experience and my observations of blogs I read, mainly genre fiction blogs, especially romance.
For readers who have no idea who I am, I started a book blog, Racy Romance Reviews, in August 2008. I changed its name in 2010 to Read React Review. In August 2012, I stopped blogging there altogether. I started blogging irregularly here in January of this year. I would say I am in the second or third cohort of book bloggers, at least in the romance genre. I can think of several romance blogs that began around 2002-3, but I can’t think of any that are much older than that (and I mean blogs, not review sites).
[Once I began writing this, I realized it’s too long for one post. Consider this part one. I cover awards and contests, ARCs, cross-platform blogging, and sponsored blogs.]
1. Awards and conferences
When I started blogging, some kind person gave me an award. Remember those? People would put these cute homemade little blog awards on their sidebars, thank the giver, and then have to pass it on. Or as Carolyn Crane’s alter ego, Little CJ put it:
If it was a real award, it would have a little something called a PRIZE that goes with it. Instead, it has a chore. Like, hey here’s a digital picture made by some freak I don’t know who probably lives in their parent’s basement and has nothing better to do than make awards. Woo-hoo! Now go ahead and copy it off my blog do a post about it and bug some people with it. And if they don’t happen to read your blog every day – there’s a shocker – then you have to email them.
Then from 2008-2012, there was the Book Blogger Appreciation Week with its corresponding awards. This was a little more official, with committees, nomination forms, and prizes donated by authors and publishers (I was a finalist one year for romance). There was usually some disagreement, like whether a blogger who charged cash for reviews should be eligible, or whether a blogger had to agree to be nominated, but overall it seemed like a positive event. Then in 2012, Goodreads and the American Association of Publishers began to sponsor the Independent Book Blogger Awards, with the winners getting a free trip to Book Expo America in New York. Some bloggers disagreed with the restrictions placed on these awards by Goodreads.
With respect to conferences, although book bloggers have attended conferences and met informally for years, the first “official” book blogger conferences in 2010 and 2011 were hosted by a small group of bloggers in conjunction with the annual Book Expo America event in NYC. In 2012 and 2013, the book blogger con was sold to BEA and became an official part of that massive publishing event. In recent years, this event has been criticized by attendees (including me) for being too focused on publishers and authors.
In the romance community, there have always been a number of fan events, but it was not until this year, coinciding with RT ’13 that there has been a one day bloggers event sponsored by bloggers. If online chatter is any indication, it did not seem to garner much interest its first year, but these events usually take a few years to get up to speed.
Partly I’m a little sad that there is less of the homegrown type of award, and I worry that this means that the community has possibly become less cooperative and more competitive, but on balance I am pleased bloggers do get recognition, one way or another.
I think a challenge remains with any blogging conference to accommodate the many diverse book blogs out there. Some bloggers have a vision of a book blog as a kind of reading journal and discussion forum with other readers, while others are hoping it can become a hobby that pays for itself ,or even more, a career that allows for the end of the dreaded day job. Some reviewers think a reprint of the book blurb and a couple of lines of reaction constitute a review, while others take days and 2000 words to analyze a book. Some bloggers, especially those with a more visually creative bent, want to have complete technical control over every aspect of their blogs, while others are happy in the safe but limited environment of Blogger or WordPress.com. Some bloggers have been doing this for a decade and have a “been there, done that” attitude about many topics that fascinate or mystify newbie bloggers. Those challenges aside, I do hope conference organizers continue to try to find a balance that works.
Back in the day, only certain bloggers got advance reader copies of forthcoming titles. I know that when I started blogging in 2008, I thought (probably not accurately) a blogger had to be very famous or influential to get ARCs. Then two things changed. First, digital books made distribution cheaper and easier. Second, there was a recognition by authors and publishers of the value of blogger reviews, especially for titles that don’t get reviewed in major media outlets. Netgalley launched in 2008 and Edelweiss (already well known among publishers for its e-catalogs) began offering e-galleys to bloggers soon after. I was on Netgalley for about a year (20011-12), and also accepted paper ARCs offered to me email by publicists during the time period I now refer to as “my failed experiment.”